Fælles Vækst in North Jutland
Fælles Vækst (Shared Growth)
Tourism is increasing globally - the World's economic growth rate was at 3,2% in 2018, while the tourism growth rate was at 3,9%.
Projektet, som opererer på tværs af det private og offentlige erhverv, har fælles front og ejerskab og troen på, at man sammen står stærkere.
In North Jutland things could be better than now, other regions experience larger growth than us. In other words:
Fælles Vækst is an initiative to increase tourism in North Jutland so that before 2022 growth is met across industries.
This is to be seen in an increased number of overnight stays, higher turnover and more jobs. The objective of the initiative, which is supported by the 11 municipalities in North Jutland, Region North Jutland and several business organisations, is to achieve a significant growth in the budget for shared tourism marketing. Specifically, the previous budget of 15million DKK is expected to increase to 50 million DKK by 2021.
Dette offentlige-private partnerskab kom godt fra land i 2019 med markante resultater. I 2019 var væksten i overnatningstallene på 5,6 procent, mens landsgennemsnit lå på 4,1 procent. I 2020 ramte Covid-19 turismen, hvor Nordjylland samlet set klarede sig bedre igennem året med et fald på blot -7 procent, hvorimod Danmark generelt set gik tilbage med -21 procent.
Nordjylland er den landsdel, hvor turisme betyder relativt mest med et samlet turismeforbrug (jf. VisitDenmark) på 17 mia. kr. og 21.000 jobs.